Hello,
I’m a brand and marketing communications creative with more than 20 years’ experience across fintech, B2B and global agencies. These days my focus is on in-house marketing teams and specialist B2B agencies, helping businesses tell their story, shape their brand and deliver work that actually makes an impact.
At FNZ, I’ve worked as both Group Creative Director and now Brand & Campaign Senior Manager, partnering with senior leadership on campaigns that run across multiple markets. My role has covered just about every area of marketing comms: social (paid and earned), video, copywriting, narrative development, content strategy, events and integrated campaigns.
Before moving in-house I cut my teeth at agencies like Ogilvy, BBDO and Y&R, where I learned how to think strategically, craft ideas and deliver award winning campaigns across B2B and B2C. That foundation gives me a rounded perspective… I understand marketing from the big picture down to the detail.
I’ve always been passionate about technology and new ways of working. AI is now a big part of my toolkit; I use it both to make workflows faster and more efficient and to explore new ideas and originate creative assets that are engaging, on-brand and strategically sharp. I’m a continuous learner, always testing emerging tools to see how they can push the creative envelope and open up new possibilities.
People I’ve worked with call me “the complete creative package” and an “unstoppable ideas machine” (their words not mine). I’d describe myself as ego-free, pragmatic and collaborative. I like to mentor, make things easier for the people around me, and I’m comfortable working with stakeholders at every level, all while making sure the process is enjoyable.
For me, being a creative problem-solver isn’t just a career, it’s a way of life. When I’m not developing campaigns or content for businesses, I’m usually working away on personal projects – like my latest children’s book. I live and breathe creativity, and I bring that same energy and curiosity to everything I do.
Contact
Ben Eady
Creative Director – Art Director / Writer / Creative Strategist
Email: ben@beneadycreative
Call: 07399036985
Client experience.
Financial sector and credit cards
American Express (New Zealand)|
AMP
ANZ
ASB
Bank of New Zealand
Barclaycard
Citadel Securities (Global)
Elders Finance
FAI Finance
Farmers Card
FNZ Group (Global Regulated Fintech)
Hanover Group
Q card
St Laurence Ltd
United Finance
Technology and SaaS
AWS
Canon Business Solutions
Compaq/HP
Fencepost.com
FNZ Group (Global Regulated Fintech)
Genesys (Global software Company)
IBM
Kindred (Unibet and other apps)
Linkedin
Microsoft
Oracle (Global)
Research, Strategy, Data and Analysis
Forrester (Global)
Oracle (Global)
Streamsets
Pharmaceuticals and Health
3M Pharmaceutical
Aranesp
AstraZeneca (Latin America)
Janssen
Les Mills International
Life Pharmacy
Pfizer
Reckitt Benckiser (New Zealand) Ltd
Simple Health (US)
Xyntha
Telco, Mobile and Broadband
Spark (and also as Telecom New Zealand)
Telstra Clear
Vodafone (New Zealand)
Vodafone (Ireland)
Woosh Broadband
Energy and Petro
BP
Caltex
Energy Online
Genesis Energy
Mercury Energy
Meridian Energy
TransAlta NZ Ltd
Gambling, Gaming
Kindred (Unibet and other apps)
Sky City Auckland Ltd (Casino)
Airlines
Air New Zealand
British Airways
Sports
New Zealand Rugby Union
New Zealand Warriors (Rugby League)
New Zeland Cricket
Retail, FMCG, Beverages
Bay Audiology
BIM (Fisheries Ireland)
Charlie’s Organices
Colgate
Dick Smith Electrical
Evo Sleep (Wool Products of New Zealand)
Eyewear Design Ltd
Fonterra (Anchor Milk)
ITM
JR Duty Free
Kim Crawford Wines
Lipton Ice Tea
Lemsip
L’Or Coffee
L’Oréal
Lyons Tea
Nestlé (New Zealand)
Pernod Ricard
Placemakers
Purina: Beneful, Fancy Feast, Friskies, Pro Plan,
Purina One, Tux
Progressive Enterprises Ltd (Countown supermarkets)
Restaurant Brands New Zealand (KFC, Pizza Hut)
Sanitarium
Savour New Zealand
Stihl
Two Double Seven (Shopping Centre)
V Energy Drinks
Warehouse Stationery
Insurance
AA Insurance
AA Life
ACC (Accident Compensation Corporation NZ)
CIGNA
Irish Life
Royal Sun Alliance Insurance
Southern Cross Healthcare
Automotive
AA (Automotive Association NZ)
BMW Ireland
BMW New Zealand
European Motor Distributors (Porsche)
Holden (New Zealand)
Honda
Jaguar
Land Rover
Non-profit
Auckland Zoo
CLF (Child Labour Free)
Heart Foundation
Royal New Zealand Foundation of the Blind
Governmental
An Post Ireland
Auckland City Council
Auckland One
EQC (Earth Quake Commission)
NZ Government Maori Electoral Role
Manukau City Council
Engineering, Logistics, Manfacturing
BJ Ball Papers
Fonterra (Global Dairy Exporter)|
Farm Source NZ
CityFibre
Mainfreight
Rockwell (US)